Who it's for
The questions we answer
Four kinds of work, and the questions each one starts with — answered by what we actually hold, not by a report you have to request.
Indie founders & small studios
You can build one thing this year. Pick the wrong niche and it's gone — the category looked big, but three publishers owned 80% of it and nothing new has broken in since 2023.
- Where is there room for a new entrant?
- Monthly revenue for every niche, next to the share held by its three largest apps and the share earned by apps released in the last year.
- Do recent entrants earn here, or only incumbents?
- Release dates on every app, so you can see how much of a niche's revenue comes from titles that arrived recently.
- What can a mid-ranking app in this niche expect to earn?
- Per-app monthly download and revenue estimates, and the ranked app list behind every niche total.
- Is demand in this niche expanding or flat?
- Revenue growth per niche over one, three and six months.
- What quality and price bar does the category set?
- Rating, rating count and price for every app in a niche, alongside its estimates.
Growth & UA teams
Your competitor's rank moved and nobody noticed for a week. By the time it shows up in your weekly report, the test they ran is already scaled.
- How do we catch a competitor's breakout before it scales?
- Daily chart positions in every market we track, with large rank moves detected and dated.
- Is a rank movement local or global?
- One app's rank across every market on the same day, flagged when it moves in several at once.
- How does our trajectory compare with our competitive set?
- Daily rank history for any apps you choose, on a single timeline.
- When does a competitor extend their portfolio?
- Each publisher's full catalogue with release dates, refreshed as new titles appear.
Investors & M&A scouts
A founder's deck says 'category leader'. You need the portfolio-level truth — how much revenue, how concentrated, how durable — before the second call.
- What does this publisher earn across its whole portfolio?
- Monthly download and revenue estimates summed across a publisher's entire catalogue.
- How concentrated is that revenue in a single title?
- Per-app revenue within the publisher, so you can see how much of it sits in the top title.
- Is the growth durable, or one strong month?
- Twelve months of estimate history, with the change on every month.
- Is the catalogue actively maintained?
- Release and last-updated dates across every app they own.
- Who is compounding fastest in this segment?
- Publishers ranked by revenue growth within any niche or category.
Product & market researchers
You're asked to size a market by Friday, and the public numbers are either a press release or a $40k report you can't audit.
- How large is this market, and the segments inside it?
- Monthly downloads and revenue totalled per category, and per niche below it.
- Which apps constitute that estimate?
- The full app list behind every total, each with its own estimate.
- What confidence sits behind each figure?
- Every estimate states whether it was measured, sits at a reporting floor, or is missing.
- How has the market moved over the past year?
- Twelve months of download and revenue history at niche level.
- Can the underlying daily data be audited?
- Daily chart snapshots kept as history, in every market we track.